NGO, nonprofit, or other charitable endeavors
When you are running an NGO, nonprofit, or other charitable endeavors, it might be easy to overlook the importance of branding and marketing, but they are just as essential, if not more so than they would be to a for-profit business or organization.
What do NGOs and other charitable organizations get from brand marketing?
First impressions matter. Whether it’s the way that you present yourself or the idea that your NGO is perceived, you only get one first chance.
The Importance of starting early.
What types of marketing, and brand enhancement work for an NGO?
Traditional forms of print marketing, such as newspaper advertisements, magazine pages, and mass mailers, are on the decline. While they can still be useful in certain circumstances: say, for instance, a magazine advertisement in a popular publication which has a similar core audience to the one that you are trying to reach, or a mass mailer campaign inviting residents to an upcoming event. However, marketing resources spent on traditional print outlets sadly don’t go as far as they once did. Bearing this in mind, it is important to point out that certain forms of print marketing are still thriving. Informational pamphlets which help educate about your mission, and tell the stories of the people you’re helping, are a must. Another form of print marketing that is still just as important as ever is the classic business card. While you might not think of your card as a form of marketing, the layout, the text, and the style of your business card can tell someone a lot about how you see yourself and your NGO.
Visual media, such as television spots, billboards, and other types of visual advertising designed to appear in the public space, are a trusted method for increasing brand awareness and visibility. NGO’s and similar types of organizations have benefited greatly by using images to tell a story which connects with the viewer's empathy and allows them to see a situation in need of redress. These forms of marketing also have the advantage that they can reach a vast audience who might have otherwise never encountered your NGO
We live in the age of the internet, and if you aren’t marketing yourself properly on the web it can seriously affect how your brand is perceived. Just updating your blogs and ensuring that you have proper SEO on your site to help people find you can go a long way. Social media visibility, online advertising campaigns, and having a clean ergonomic design to your site, are becoming increasingly important.